AI Max for Search is a set of settings inside a Google Search campaign. With it on, Google's AI matches searches your keywords did not list, writes headline and description variations from your pages, and sends each click to the page it judges most relevant. We are a Google AI Ads agency in Dubai. We run AI Max and Google's other AI campaign types for local businesses at one fixed monthly price with the ad spend included.
Google describes AI Max as three things switched on inside a normal Search campaign. The wording below follows Google's own documentation.
Google uses broad match and keywordless matching to show your ad for searches beyond your keyword list. A dental clinic in Jumeirah can show for "tooth pain near me" without anyone typing that keyword into the account. This is on by default at ad group level.
Google writes headlines and descriptions from your existing ads, your landing page and your assets, and changes them with the search. This used to be called automatically created assets.
Google sends the click to the page on your site it thinks fits the search, which may differ from the page you chose. It needs text customisation on first.
Brand inclusions and exclusions decide whose brand names your ad may or may not show for. Locations of interest keep a keywordless match tied to the area the customer is searching about, which matters in a city where "near me" and "Marina" mean different things. URL exclusions name the pages the AI must never use as a landing page. The search terms report labels every AI Max match, and the landing page report shows which page Google selected, so the work can be checked each month.
Google's own figure: advertisers who turn AI Max on "typically see 14% more conversions or conversion value at a similar CPA or ROAS" (Google Ads Help, from Google's internal data for 2025, for advertisers outside retail). That is Google's average across advertisers. We quote it; we do not promise it.
Landing page, Google Business Profile, reviews and posts kept current, because text customisation writes from them.
Brand lists, locations of interest, URL exclusions, and the searches we exclude after reading the search terms report. A clinic paying for "jobs" or "salary" searches is the usual leak.
Calls, WhatsApp taps and bookings, so the AI learns from customers rather than from clicks.
How often the ad was shown, which searches it matched, and what it produced, every month.
| Usual Search campaign | AI Max for Search | Performance Max | |
|---|---|---|---|
| Where the ad shows | Google Search | Google Search | YouTube, Display, Search, Discover, Gmail and Maps |
| What you give it | Keywords, ads, landing pages | The same, plus brand lists, locations of interest and URL rules | Text, images, videos, logos, feeds, audience signals |
| What Google decides | The bid | The searches, the ad text and the landing page | The channel, the audience, the creative and the budget split |
| Suits | A business that wants every search term hand-picked | A business that wants Search reach without a long keyword list | A business with pictures and video, and more than one goal |
Which of these runs behind your Ads Set is sized in the 15-minute diagnosis. We do not publish the campaign type or the settings; you get a monthly report instead. The three types side by side, with Google's sources: Google AI campaigns explained. Performance Max on its own page: Performance Max agency in Dubai.
From AED 3,500 a month, all-inclusive (the ad spend and the people running it) and fixed monthly. The price follows how often you want the ad shown, and we size it in a 15-minute diagnosis.
No per-click bill, no management fee on top, no setup fee. The ad spend is inside the fixed price, so there is no separate bill from Google. Every Ads Set includes the mirAIreach system. Minimum term: six months, for the ads and the system together. After that it renews; 30 days' written notice to stop.
A set of settings inside a Google Ads Search campaign. With it on, Google's AI matches searches beyond your keyword list, writes headlines and descriptions from your pages, and picks the landing page for each click. You keep brand inclusions and exclusions, locations of interest and URL exclusions.
No. AI Max works inside a Search campaign and shows on Google Search. Performance Max is a separate campaign type that shows across YouTube, Display, Search, Discover, Gmail and Maps from one set of assets. Both learn from the information you give Google.
The 15-minute diagnosis starts with the account you run today: what you spend and where it leaks. If you move to an Ads Set, we run the ads on our side at one fixed price with the ad spend included, and we size the campaign in the diagnosis.
From AED 3,500 a month with the ad spend included. There is no separate fee and no setup fee, and the price does not change with the number of clicks or with the campaign type.
Yes. English ads run as written. Arabic ads go through a native speaker check first, so they start a few days later. Headlines that Google's AI writes appear in the asset report, and we remove any that read wrong.
No. Google's 14% figure is Google's own average across non-retail advertisers, not a promise for your account. We guarantee the price does not move, the ad runs every month and you see a report every month.
We look at how you appear on Google today, who runs your ads now and what it costs you, and what an Ads Set would cost for your reach. From AED 3,500 a month, one fixed price. Private to you, no obligation.
Book a 15-min diagnosis Ask on WhatsApp