Performance Max, often shortened to PMax, is the Google Ads campaign type built around a goal. You give it text, images, videos and a goal to count. Google's AI shows the ads across YouTube, Display, Search, Discover, Gmail and Maps, and moves the budget toward whatever brings that goal. We are a Google AI Ads agency in Dubai. We run Performance Max and Google's other AI campaign types for local businesses at one fixed monthly price with the ad spend included.
The wording below follows Google's own documentation.
Ads from one campaign can show on YouTube, Display, Search, Discover, Gmail and Maps. Google chooses the channel for each person and moves the budget toward the placements that bring the goal.
You supply headlines, descriptions, images, logos and videos in asset groups. Google combines them into ads for each channel, and with text customisation on it writes variations of its own.
Smart Bidding sets a bid in each auction from the chance of a conversion, toward the conversion actions you chose, with an optional target cost per action or return on ad spend.
You tell Google who to start with and which searches matter. It learns beyond them, which is the point, and also the risk.
Brand exclusions stop the campaign spending on your own name and on brands you do not sell. Campaign-level negative keywords block searches you never want. Final URL expansion can be switched off, and URL exclusions name pages the campaign must not land on. Location and language settings decide where and to whom it shows. Asset reports, channel reports, placement reports and search terms insights show what it did, so the work can be checked each month.
Photos of the actual place, this season's offer, reviews and posts that are current, because the AI builds the ads from them.
Brand exclusions, negative keywords, URL exclusions and the location, then the placements we exclude after reading the placement report.
Calls, WhatsApp taps and bookings, so Smart Bidding learns from customers rather than from views.
How often the ad was shown, on which channels, and what it produced, every month.
| Performance Max | AI Max for Search | |
|---|---|---|
| What it is | A campaign type of its own | Settings inside a Search campaign |
| Where the ad shows | YouTube, Display, Search, Discover, Gmail and Maps | Google Search |
| What you give it | Text, images, videos, logos, feeds, audience signals, search themes | Keywords, ads and landing pages, plus brand lists, locations of interest and URL rules |
| What Google decides | The channel, the audience, the creative and the budget split | The searches, the ad text and the landing page |
| Suits | A business with pictures and video, and more than one goal | A business that wants Search reach without a long keyword list |
Which of these runs behind your Ads Set is sized in the 15-minute diagnosis. We do not publish the campaign type or the settings; you get a monthly report instead. AI Max on its own page: Google Ads AI Max agency in Dubai. All three types with Google's sources: Google AI campaigns explained.
From AED 3,500 a month, all-inclusive (the ad spend and the people running it) and fixed monthly. The price follows how often you want the ad shown, and we size it in a 15-minute diagnosis.
No per-click bill, no management fee on top, no setup fee. The ad spend is inside the fixed price, so there is no separate bill from Google. Every Ads Set includes the mirAIreach system. Minimum term: six months, for the ads and the system together. After that it renews; 30 days' written notice to stop.
A Google Ads campaign type built around a goal. You give it text, images, videos, a budget and the conversions you want counted. Google's AI shows the ads across YouTube, Display, Search, Discover, Gmail and Maps and moves the budget toward whatever brings that goal.
No. Performance Max is its own campaign type and runs across six Google channels. AI Max for Search is a set of settings inside a Search campaign and shows on Google Search. Both learn from the information you give Google.
It can, with the location set to the area you serve, a way to count calls and WhatsApp taps, and pictures of the real place. A business with no pictures or video and a tight area usually starts on Search, and we say so in the diagnosis.
Google builds a video from your images and text if you do not supply one. A short video of the real place performs better than a generated one, so we ask for one when it exists.
From AED 3,500 a month with the ad spend included. There is no separate fee and no setup fee, and the price does not change with the number of clicks or with the campaign type.
No. Nobody, including Google, can promise a position, a number of clicks or a number of customers. We guarantee the price does not move, the ad runs every month and you see a report every month.
We look at how you appear on Google today, who runs your ads now and what it costs you, and what an Ads Set would cost for your reach. From AED 3,500 a month, one fixed price. Private to you, no obligation.
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